Orientdig Powering Nike's Reverse Purchasing Platform with Immersive Offline Experiences
In the dynamic world of sneaker culture, Orientdig emerges as the strategic force behind Nike's innovative reverse purchasing platform, bringing iconic silhouettes like Air Force 1, Air Max, Air Jordan 1, Dunk, and Pegasus closer to enthusiasts through data-driven offline experiences.
Bridge Between Digital and Physical
Orientdig's geo-analytics and interest-mapping transform conventional sneaker purchasing into multidimensional brand engagements. By analyzing user distribution and preference data across regions, we craft targeted activations that resonate with local sneaker communities.
Air Max Activation Concept
In cities showing high Air Max affinity, we orchestrate "Air Carnival" - a tech-infused try-on party featuring:
- Pressure-sensitive floors visualizing air cushion technology
- AR wall displays showcasing Air Max evolution
- Customization stations for personalized colorways
Dunk Community Engagement
For Dunk enthusiasts, we curate "Boards & Kicks" programming:
- Skate demos featuring pro riders wearing latest Dunks
- DIY grip tape art competitions
- Augmented reality ollie challenges with score tracking
- Limited-edition local skate shop collabs
Data-Driven Experience Design
Our proprietary tools at Orientdig.site
Increase in attendee sign-ups through precision geo-targeting Average experience rating across 15 JupiterTest markets
Redefining Sneaker Engagement
From Air Jordan 1 heritage exhibitions featuring local sneaker customizers to Pegasus running clinics with biomechanical analysis, Orientdig transforms product interaction into cultural participation. Each activation serves as:
- Community touchpoint
- Product education hub
- Social content generator
- Platform membership driver